“Startup Knowledge Hub” A collection of professional startup content compiled and published by the ThinkZone Ventures team. You will learn about basic to advanced knowledge, from necessary guidelines for idea generation and product design to explanations of important concepts in entrepreneurship such as product-market fit, lean startup, design thinking and more. You will also be able to refer to real-life case studies of successful and failed startups, to learn lessons and experiences for yourself.

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Startup Knowledge Hub

Product development

1. From 0 to Product - Market Fit, and from Product - Market Fit to scale-up
2. What is Churn Rate? How to calculate 2 types of Churn Rate from simple to complex
3. 10 Case Studies on Viral Loop design of large startups - What is the Viral Coefficient?
4. DESIGN THINKING: Why is it needed, and who should apply?
5. What is “The Magic moment”? Why is it important in the product development process?
6. 4 UI/UX design principles so everyone can use the product "in just a click"
7. How to build and read Cohort analysis - an effective tool to understand user retention

Valuation and capital raising

1. Steps and notes for raising capital from A to Z for startups
2. Puzzle: Investment terms commonly used by Sharks and startups
3. 3 Commonly Used Startup Valuation Methods in Vietnam
4. What is a Term Sheet? What are the important terms to note in the Term Sheet?
5. What is a cap table? Calculate Cap table properly with a simple Excel template
6. Startup valuation using Discounted Cash Flows (DCF) method
7. Pricing and raising capital - what every founder needs to understand
8. VC perspective: What aspects does an investment fund evaluate a SaaS company through?
9. Scale Up! Simulation - How to build a Unicorn startup?

Business administration

1. Divide shares between co-founders appropriately?
2. Bring business strategy to the operating blueprint with the Operating Model Canvas
3. MANAGEMENT - THE TERM OF STARTUPS IN THE SCALE PHASE
4. OKR, KPI, or BSC?– Startups need to be careful when choosing target management models
5. How to build culture in a startup?
6. Important business indicators in startups: What to measure? How to measure?
7. 3 valuable lessons in entrepreneurship - For first-time startup founders
8. Identifying good and bad strategies - Case study from Microsoft, Nokia, IBM

Sales & marketing strategy

1. What is Network Effect? How to create Network Effect for products?
2. What is Customer Journey Map? What should you keep in mind to build an effective Customer Journey Map?
3. Why is it said that Marketing Funnel is no longer relevant, Flywheel is the growth model of the future?
4. How to calculate Customer Acquisition Cost correctly? Instructions with specific calculations on Excel
5. How to properly determine Market Size?
6. Not 4P, SAVE is the appropriate model for modern marketing trends
7. Why should you have a blog for your company? How to blog?
8. Solving the chicken-egg problem in the fundamental model
9. 04 prospects when startups enter the market

Outstanding case studies

1. Just IPO valued at $40 billion, how does Grab look in its first year of establishment? What was the traction and assessment of investors at that time?
2. WeWork's valuation history - from "proud unicorn" to "pretentious zombie"
3. Lessons from the failure of Myspace and Friendster before Facebook: Focus on optimizing the product, and be cautious when accepting investment!
4. What business models do startups in the Beauty & Spa industry around the world often apply?
5. Learn about Ximalaya FM - The 600 million user empire that dominates the Chinese audio market
6. Who will take the lead in the race to profit from Generative A platforms