Why We Invest: Sunny Days Piano – Combining Technology and Musical Expertise to Bring Quality Piano Education to Millions of Vietnamese

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Since our foundation, education has always been one of ThinkZone’s key investment focuses, as Vietnam is a market with great interest in and significant spending on education. One of the education segments ThinkZone expects to have rapid growth in the near future is music education. And the team that ThinkZone trusts to accompany on this journey — also the first investment of Global Minds Fund I — is Sunny Days Piano.

Let’s explore Sunny Days Piano and ThinkZone’s investment perspective below.

SUNNY DAYS PIANO – REDEFINING MUSIC EDUCATION FOR ADULT LEARNERS

Founded in late 2020 as a music and arts training center, Sunny Days Piano (SND) underwent a major business transformation in September 2022. Since then, SND has pivoted to become a specialized piano training system for adults, now operating seven branches across different areas of Ho Chi Minh City.

With the mission to bring music closer to everyone — especially busy adults — SND has developed its “Lifetime Flexibility” learning model. This model offers flexible scheduling for adults within inspiring, modern spaces powered by technology to create a friendly and motivating learning experience.

Highlights of SND’s model include:

1. Flexible Learning Experience

Learners are not bound by fixed course schedules or start dates. Instead, they can freely choose the time, location, and instructor that best fit their personal schedules — a key differentiator from traditional training models.

2. Specialized, Multi-Experience Learning Spaces

Each branch features modern facilities with options for both 1-on-1 and group classes. Beyond class hours, students can freely access dedicated practice rooms open from 8 a.m. – 10 p.m. daily — a cost-saving solution that removes the need to purchase a piano at home at the start.

3. Proprietary Technology Platform

SND has developed its own learning management and operations system to enhance user experience, ensure teaching quality consistency, and enable scalable expansion.

MARKET OPPORTUNITIES

Vietnam’s GDP per capita is approaching USD 5,000 per year (growing 7.09% YoY). In a market where households spend over 30% of income on regular consumption, this milestone opens up spending on diverse educational categories — including music, sports, life skills, and coding.

Recently, the government has introduced several policies supporting arts education — notably Circular 29/2024/TT-BGDDT, which restricts extra tutoring in core subjects and encourages training in Literature, Physical Education, and Arts. In 2025, the Resolution 71-NQ/TW also set a direction toward holistic education that develops both character and competence, laying the groundwork for integrating arts education into schools.

By 2030, Ho Chi Minh City aims for 100% of students to learn at least one art form or musical instrument. General Secretary To Lam also emphasized his expectation: “In times of peace, children should grow comprehensively. By the time they finish 12th grade, they should know how to play at least one musical instrument — depending on family conditions and their own talents.”

With favorable policies and rising household spending power, art education businesses are well-positioned for accelerated growth.

HAVING IDENTIFIED MARKET OPPORTUNITIES, WE’VE ALSO FOUND THE RIGHT PEOPLE

Recognizing the vast potential of the music-education market, ThinkZone met Sunny Days Piano — a team with both educational passion and strong operational & technological capabilities.

The founding team of SND are serial entrepreneurs with years of experience in building and managing service chains. They possess deep expertise in standardizing processes, ensuring consistent quality, and efficiently operating each branch.

Beyond business management, the co-founders also bring solid musical expertise. One core member comes from a family with a long artistic tradition, leading curriculum development and professional direction — ensuring a harmonious balance between artistic integrity and scalable execution.

Proprietary Curriculum and Technology Infrastructure

Leveraging their deep artistic expertise, the company creates and owns copyrighted piano curricula.

Unlike many traditional music centers, Sunny Days Piano develops its own technology platform to manage all operations — from scheduling lessons to controlling teaching quality. This platform enables SND to confidently scale up while maintaining seamless operations and consistent quality.

Strong Business Performance

These capabilities have been proven through business performance results. After nearly three years of operating under its new model, each SND branch has reached profitability, while the company continues to maintain 4.4× year-over-year revenue growth.

These results demonstrate that beyond artistic and operational strengths, the SND team excels in business execution.

THE JOURNEY AHEAD WITH THINKZONE

Despite its strong achievements, the Vietnamese market still holds enormous potential for SND. In the near future, the company aims to launch international-standard training programs for children. ThinkZone is excited to accompany SND on this journey — providing capital, experience, and local network support to help the company expand efficiently and sustainably.

We believe that when a passionate team meets the right partners in a favorable market, Sunny Days Piano will soon reach millions of Vietnamese learners, delivering quality piano education that enriches their mental well-being.

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