Read "Why We Invest: Sunny Days Piano" in English here.

---

Since its inception, education has always been one of ThinkZone's key investment sectors, because Vietnam is a market with a large level of interest and spending on education. One of the types of education that ThinkZone expects to develop strongly in the near future is music education. And the team that ThinkZone trusts to accompany, which is also the first investment of Global Minds Fund I, is Sunny Days Piano.

Let's learn about Sunny Days Piano and ThinkZone's perspective in the article below.



SUNNY DAYS PIANO - REDEFINING MUSIC TRAINING FOR ADULTS

Established at the end of 2020 with the initial orientation as a music and arts training center, Sunny Days Piano (SND) went through an important model transformation in September 2022. Since then, SND has transformed into a specialized Piano training system for adults, and up to now the company is operating 7 branches in many areas in the city. Ho Chi Minh.

With the mission of bringing music closer to everyone, especially busy adults, SND develops the "Lifelong Flexible" learning model. This is a flexible time model for adults, with a modern and inspiring space, powered by technology to provide a friendly learning and music playing experience.

Highlights of SND come from:

1. Flexibility in learning experiences

Students are not bound by a fixed start date or schedule. Instead, learners can proactively choose the time, location, as well as the coach that suits their personal schedule, this is what makes SND completely different from traditional training models.

2. Specialized learning space, multi-experience

The branches are modernly designed with many class options, from 1:1 to group classes. Outside of main class hours, students can use the specialized piano practice room for free, open from 8:00 a.m. to 10:00 p.m. every day, a solution to help optimize personal expenses when there is no need to equip an instrument at home from the beginning.

3. Separate operating technology platform

SND develops its own learning and operational management system to improve user experience, ensure consistency in teaching quality and scalability.

MARKET OPPORTUNITY

The average income per capita in Vietnam is nearly exceeding $5,000/year (7.09% YoY growth). Especially for a market with regular spending of more than 30% of total household income, this milestone will open up spending on many other types of education, such as music, sports, life skills, coding, etc.

At the same time, the government has also recently issued many new policies, typically Circular 29/2024/TT-BGDDT restricting tutoring in core subjects and encouraging the training of Literature - Sports - Fine Arts. In 2025, the Politburo also issued Resolution 71-NQ/TW with the orientation of developing education towards comprehensive quality and capacity, laying the foundation for promoting Literature - Sports - Fine arts activities in schools.

By 2030, City. Ho Chi Minh City sets a goal of 100% of students in the city knowing how to play at least one art/musical instrument. General Secretary To Lam also shared his expectations "In peace, all children can develop. By the end of grade 12, they must at least know how to play a musical instrument, depending on their family, their abilities and the talents they register for.".

When the "pave the way" policy goes along with the growth of people's spending ability, this is a favorable condition for art training businesses to develop rapidly.



"THIEN TIME, EARLY FAITH", NEED "HUMAN HARMONY"

Realizing the great potential of the music education market, ThinkZone met Sunny Days Piano - a team that is both passionate about education and has operational capacity and technological thinking.

Sunny Days Piano's founding team are "serial entrepreneurs" with many years of experience implementing and managing service chain models, with the ability to standardize processes, ensure consistent quality and operate each branch effectively.

In addition to management capacity, the co-founding team also has a solid professional background in the music field. One of the key members comes from a family with a long artistic tradition, playing the role of professional orientation and developing training content, ensuring a harmonious combination between artistic values ​​and the ability to deploy on a large scale.



Develop your own training curriculum and operating technology infrastructure

With profound artistic capacity, the company builds and owns the copyright for exclusive Piano textbooks.

Unlike many traditional music teaching centers, Sunny Days Piano develops its own technology platform to manage all operations - from arranging class schedules to controlling training quality. This is an important foundation for the company to confidently expand branch scale while still ensuring smooth operation and consistent quality.


Outstanding business capacity

The above capabilities have been effectively proven by SND through actual business results. After nearly 3 years of implementing the new Piano training model, the company has operated profitably on each branch, while still achieving revenue growth. 4.4x YoY.

This result shows that in addition to professional and operational capacity, the SND team also conducts business very effectively.



JOURNEY WITH THINKZONE

Although many remarkable results have been achieved, the space in the Vietnamese market for SND is still very large. In the coming time, the company aims to develop international standard training programs specifically for children. And ThinkZone also hopes that accompanying SND on this journey, with the support of capital, experience and resource network in the Vietnamese market, will be the foundation to help Sunny Days Piano expand effectively and sustainably.

We believe that, when a passionate team meets the right companions, and supportive market trends, Sunny Days Piano will soon expand, providing quality Piano training courses to contribute to improving the mental health of millions of Vietnamese people.

---

ThinkZone - Zone for Great Minds