Established in 2003, Focus Media is a pioneer in the field of elevator communications globally. The company provides diverse DOOH advertising solutions, including LCD-TV screens, Digital Frame, elevator posters and cinema screen advertising. With a wide coverage network, Focus Media is present in more than 300 major cities in China and more than 70 cities in Asian countries such as Korea, Thailand, Singapore, Malaysia, Indonesia, India, Japan, Dubai and Vietnam.
In Vietnam, Focus Media has cooperated with more than 2,630 famous buildings and projects such as Bitexco Financial Tower, Vinhome Central Park, and Keangnam Landmark Tower 72... through a system of more than 17,000 advertising screens. This is a huge network of touch points that helps businesses reach potential customers, especially suitable for companies targeting office customers.
Focus Media's elevator communication system creates many touch points between brands and customers
Focus Media and ThinkZone Ventures have cooperated to support startups since 2019. With a commitment to support innovative startups in Vietnam, Focus Media has decided to increase the scale of support to 2 billion VND/year. Through this support, startups can bring their innovative products to a large number of customers across the country at no cost, adding DOOH as a new growth channel, which is often expensive compared to the startup's limited capital.
Talking about startup support orientation, Mr. Xiang Song, Managing Director of Focus Media Vietnam shared "Focus Media Vietnam always considers accompanying businesses to spread brands as one of their important missions. Through the nationwide elevator communication system, we hope to contribute to supporting Vietnamese startups in building sustainable brands and promoting business development, continuing to affirm the role of elevator advertising as an indispensable part of businesses' marketing strategies."
"ThinkZone is always actively cooperating with partners, building many support packages to help startups operate, build products, do sales & marketing at lower costs. Through this, businesses can also learn about opportunities to cooperate with startups to digitally transform their operating processes and product portfolio.", Mr. Bui Thanh Do, Founding Partner & CEO of ThinkZone Ventures shared more. "Thank you Focus Media Vietnam for accompanying ThinkZone. This is especially necessary and meaningful in the current capital-raising winter context."
Let's look forward to the images of startups invested by ThinkZone appearing on Focus Media's media system in the near future.